The study covered 1302 addresses in rural Franklin. A further 200 addresses in Pukekohe and 100 in Waiuku were also interviewed for reference purposes. The results below cover only rural addresses and are considered significant at the 90% level of confidence. Which means that we are quite confident that this study is relevant to our work. Download the full report here.

The survey set out to provide an indication of demand for high speed broadband services in rural Franklin. Because it is not possible at this stage to provide a detailed description of the nature of high speed broadband services, nor its likely pricing, the demand figures are considered indicative only, and not definitive.

The key interpretation from this data is that the provision of high speed broadband in rural Franklin looks to be economically justifiable. We foresee a significant uptake by users who are less than satisfied with the service they presently get and will consider changing ISP. Further, users have well-founded reasons for wanting to do that the things that are only viable with high speed broadband.

Of our rural addresses:-

• 89% are a household with one quarter (25%) each being a farm or business (some households are also a farm or business).
• 84% have an Internet connection. Around half (50%) have wired broadband (ADSL), a small number (13%) have wireless broadband (mobile, WiMax or satellite) with the balance (21%) having a dial-up connection. 16% of addresses do not have any Internet connection.
• Of those with an internet connection, around 7 tenths (69%):-
  • are interested in high speed broadband.
  • are less than 'very happy' with their internet service
  • would consider changing their ISP
• Of those with no internet connection, around one third (35%):-
  • are interested in high speed broadband.
• Virtually all (83%) of those in rural Franklin wanted to be able to do at least one of the particular things asked about in the survey and that require a high speed service.